| Community banks are scrambling, looking
for ways to boost fee income from customers who might otherwise
turn to larger banks offering a fuller range of products
and services. The degree to which community banks are able
to participate in this trend is directly related to their
size. While they are increasingly under pressure to become
one-stop-shops, often they are limited -- by the knowledge,
resources, time and talent it takes to establish a full-service
Investment Center.
In 1985 only 24 percent of bank revenues came from non-interest
sources. Now that number is well over 50 percent, and climbing.
Developing an internal brokerage service can be complex and
expensive. The question community banks are asking now is,
"How can I set up a successful Iinvestment Center and who
is the best firm to help me do it?"
Some community banks are leery. They fear disintermediation.
They resist change. Flexible Financial Marketing, Inc. (FFMI)
offers a full-service approach that includes all the support
your financial institution needs to offer a value-added program
to your clients.
Find out for yourself why we make sense. It's called the
Flex-Test©. Take a look and see how an FFMI Fee-Income
Program can dramatically impact your bank's revenue growth. |